beIN CONNECT and beIN SPORTS pull high traffic. People watch their content, subscribe to their services. But app store ratings told a different story. Potential subscribers walked away. The brands set out to fix the disconnect🎯
The strategy had three parts:
>>In-app rating widgets prompted users to rate their experience.
>>Users who gave 4-5 stars were directed to native app store ratings on iOS and Android. Those with lower scores went to a feedback form where issues could be addressed directly.
>>Users who clicked "ask me later" got retargeted.
Netmera built and tracked all three scenarios across both brands.
The numbers moved📈
➡️ beIN CONNECT on iOS went from 1.8 to 4.3. Android from 3.1 to 4.7.
➡️ beIN SPORTS on iOS rose from 1.5 to 4.2. Android from 2.7 to 4.2.
Store ratings now do their job. They show subscribers what they'll actually get when they download⚡
Reach out to see how this works for your business. https://shorturl.at/QUdlB
AppRatings AppMarketing MobileGrowth
The strategy had three parts:
>>In-app rating widgets prompted users to rate their experience.
>>Users who gave 4-5 stars were directed to native app store ratings on iOS and Android. Those with lower scores went to a feedback form where issues could be addressed directly.
>>Users who clicked "ask me later" got retargeted.
Netmera built and tracked all three scenarios across both brands.
The numbers moved📈
➡️ beIN CONNECT on iOS went from 1.8 to 4.3. Android from 3.1 to 4.7.
➡️ beIN SPORTS on iOS rose from 1.5 to 4.2. Android from 2.7 to 4.2.
Store ratings now do their job. They show subscribers what they'll actually get when they download⚡
Reach out to see how this works for your business. https://shorturl.at/QUdlB
AppRatings AppMarketing MobileGrowth
,
No comments:
Post a Comment